Latest about Opinons
Virtual Production in the Real World
By Erik “Wolfie” Wolford published
While virtual productions won’t be right for every project, it can greatly improve the process and open doors for new endeavors and certain forms of entertainment
How to Increase Ad Exposure Without Annoying Viewers
By Mark Melvin published
Repetitive ads is a classic issue that has plagued our industry for decades
How Niche Streaming Platforms Are Innovating to Compete with the Behemoths
By Chris White published
As the likes of Netflix, Disney+, and Amazon Prime continue to jostle for a spot at the top, we’re seeing the flourishing of smaller SVOD platforms.
Three Emerging Trends Will Continue Fueling CTV Consumption (and Investment)
By Kevin Cahn published
Each will deepen consumer ties to CTV and further solidify the pandemic-era boom in CTV ad spend
Lighting for TV: Finagling the Inverse-Square Law
By Bruce Aleksander last updated
LIGHTING TECHNOLOGY The way you create your lighting should be invisible to the audience
Designer Sound—It’s in the Mix
By Dennis Baxter published
INSIDE AUDIO The complexities of bringing immersive audio to the home viewer
The Importance of Multi-Vendor Interoperability for Broadcast
By Ciro A. Noronha, PhD published
RIST recently surveyed of media and broadcast professionals worldwide to understand how the protocol is being used in practice across the industry
Here We Go Again—Higher USB-C Speed With Confusion Everywhere
By Frank Beacham published
MEDIA TECH The problem lies in the lack of cable labeling
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