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Parks: Streaming Video Churn Rate Holds Steady at 47%
By George Winslow published
High churn rates mean constantly shifting strategies for acquiring subs
U.S. SVOD Revenues Expected to Equal Pay-TV Revenues by 2027
By Tom Butts published
GlobalData report predicts pay-TV penetration will decline from just under 50% today to just 33% in the next five years
Survey: Streaming Viewers Worried About Complexity as Much as Cost
By George Winslow published
Simplifying the consumer experience is a way to attract new users, and keep existing ones, according to a Hub survey
Survey: M&E Companies Flock to Public Cloud Storage
By George Winslow published
Three in four media and entertainment organizations plan to increase their use of public cloud storage but many worry about frees and cybersecurity
Survey: High Public Awareness of Writers Strike
By George Winslow published
About 83% of Americans are aware of the the strike and 60% worried that it could significantly disrupt their viewing habits
S&P: Private Equity Investment In Streaming Companies Slumps
By George Winslow published
Investments fell by 73% in 2022 and only three deals have been made in 2023, S&P Global Market Intelligence reports
WBNX-TV Selects Comscore for Local Market Measurement
By George Winslow published
The station will use Comscore as its television currency in the Cleveland market
News Consumption Boosts Cable’s Share of TV Viewing
By George Winslow published
Total TV viewing declined in April and broadcast lost audience share according to Nielsen's The Gauge
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